Start with the maps, directories, and industry sites your customers actually use. Check location identity, opening hours, categories, duplicate profiles, and ownership. Prioritize inaccurate customer-facing information before expanding to more publishers.
What to do next
Build a priority list
Choose representative locations and the publishers important in their markets. Record the official business details and who owns each profile.
Check the customer journey
Look for wrong addresses, phone numbers, holiday hours, website links, or duplicate profiles. Note evidence and the correction required.
Track fixes to completion
Assign an owner, submit corrections, and check the live profile later. Record publisher-specific delays and cases that need manual follow-up.
Useful tools to explore
Open a profile for more detail, or check the vendor’s current plans.
Before you decide
- Keep a single approved source of location data.
- Distinguish duplicate profiles from legitimate locations.
- Confirm access remains under business control.
A larger directory count does not guarantee that your most important listings are accurate.
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