FullStory alternatives
Other analytics & product intelligence platforms include Google Analytics, Mixpanel, Amplitude, PostHog, Plausible, Fathom. They share a category, but their workflows, coverage, and terms can differ. These are options to evaluate, not ranked recommendations.
Google Analytics
Website and application analytics.
Mixpanel
Product usage and event analytics.
Amplitude
Product analytics and user behaviour.
PostHog
Product analytics and engineering tools.
Plausible
Privacy-focused website analytics.
Fathom
Website analytics with a privacy focus.
Matomo
Web analytics with self-hosting options.
Heap
Digital experience and product analytics.
Hotjar
User behaviour and website experience research.
Microsoft Clarity
Website session recordings and heatmaps.
Smartlook
Product behaviour and session analytics.
Litlyx
Litlyx is the European, cookieless, GDPR-compliant alternative to Google Analytics. AI-powered insights for web, product, SEO, and marketing, with one-click reports and zero consent banners.
Middleware
Middleware helps engineering teams measure productivity, track key metrics, and streamline software delivery out of the box with a platform that is meant to be adoption friendly from top to bottom of the org.
Netron
Visualizer for neural network, deep learning and machine learning models.
Prisme Analytics
Prisme is an Open-Source, privacy-friendly and progressive web analytics service. Your website data is 100% yours and the privacy of your visitors is resp….
Shaper
Shaper is an open source, minimal data platform to create analytics dashboards and embed them into your software.
Swetrix
Swetrix is a privacy-first, cookieless Google Analytics alternative with real-time analytics, no sampling, and built-in performance & error monitoring.
Umami
Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.
How should you evaluate a switch?
Start with a representative task and the people who will do it. Evaluate event accuracy, identity handling, consent settings, retention, and query limits. Test the same inputs across your shortlist and record output quality, manual work, and current plan terms. Include migration work, access, and cancellation terms in the evaluation. A shared category does not make two products direct substitutes.
