# Semrush Local vs Synup — Fit & Features

Canonical: https://trutool.co/compare/semrush-local-vs-synup
Author: Yash (https://trutool.co/authors/yash)

Compare Semrush Local and Synup by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### Semrush Local
Explore local business tools within the wider Semrush marketing ecosystem.
Best fit: Marketing teams evaluating local visibility tools alongside SEO software.
- Local business tools
- Marketing ecosystem
- Plan-based access
Before you choose: Verify current listings features, regional availability, and whether add-ons are required.
Pricing: https://www.semrush.com/local-business/start/
- [Read Semrush Local profile](https://trutool.co/tools/semrush-local): Read Semrush Local profile

### Synup
Manage local business listings, reviews, and location visibility from one platform.
Best fit: Agencies and multi-location teams managing local presence.
- Listings distribution
- Review management
- Location reporting
Before you choose: Confirm directory coverage and the services included for your locations.
Pricing: https://synup.com/pricing
- [Read Synup profile](https://trutool.co/tools/synup): Read Synup profile