# Matomo vs Mixpanel — Fit & Features

Canonical: https://trutool.co/compare/matomo-vs-mixpanel
Author: Yash (https://trutool.co/authors/yash)

Compare Matomo and Mixpanel by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### Matomo
Web analytics with self-hosting options.
Best fit: Product teams and analysts considering Matomo for this job: Web analytics with self-hosting options.
- Web analytics with self-hosting options
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://matomo.org
- [Read Matomo profile](https://trutool.co/tools/matomo): Read Matomo profile

### Mixpanel
Product usage and event analytics.
Best fit: Product teams and analysts considering Mixpanel for this job: Product usage and event analytics.
- Product usage and event analytics
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://mixpanel.com
- [Read Mixpanel profile](https://trutool.co/tools/mixpanel): Read Mixpanel profile