# Kit vs Mailchimp — Fit & Features

Canonical: https://trutool.co/compare/kit-vs-mailchimp
Author: Yash (https://trutool.co/authors/yash)

Compare Kit and Mailchimp by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### Kit
Email marketing for creators.
Best fit: Email marketers and audience teams considering Kit for this job: Email marketing for creators.
- Email marketing for creators
Before you choose: Test consent handling, deliverability, segmentation, automation limits, and contact-based billing in the exact plan you intend to use.
Pricing: https://kit.com
- [Read Kit profile](https://trutool.co/tools/kit): Read Kit profile

### Mailchimp
Email marketing and campaign tools.
Best fit: Email marketers and audience teams considering Mailchimp for this job: Email marketing and campaign tools.
- Email marketing and campaign tools
Before you choose: Test consent handling, deliverability, segmentation, automation limits, and contact-based billing in the exact plan you intend to use.
Pricing: https://mailchimp.com
- [Read Mailchimp profile](https://trutool.co/tools/mailchimp): Read Mailchimp profile