# Hotjar vs Matomo — Fit & Features

Canonical: https://trutool.co/compare/hotjar-vs-matomo
Author: Yash (https://trutool.co/authors/yash)

Compare Hotjar and Matomo by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### Hotjar
User behaviour and website experience research.
Best fit: Product teams and analysts considering Hotjar for this job: User behaviour and website experience research.
- User behaviour and website experience research
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://www.hotjar.com
- [Read Hotjar profile](https://trutool.co/tools/hotjar): Read Hotjar profile

### Matomo
Web analytics with self-hosting options.
Best fit: Product teams and analysts considering Matomo for this job: Web analytics with self-hosting options.
- Web analytics with self-hosting options
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://matomo.org
- [Read Matomo profile](https://trutool.co/tools/matomo): Read Matomo profile