# Heap vs Matomo — Fit & Features

Canonical: https://trutool.co/compare/heap-vs-matomo
Author: Yash (https://trutool.co/authors/yash)

Compare Heap and Matomo by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### Heap
Digital experience and product analytics.
Best fit: Product teams and analysts considering Heap for this job: Digital experience and product analytics.
- Digital experience and product analytics
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://www.heap.io
- [Read Heap profile](https://trutool.co/tools/heap): Read Heap profile

### Matomo
Web analytics with self-hosting options.
Best fit: Product teams and analysts considering Matomo for this job: Web analytics with self-hosting options.
- Web analytics with self-hosting options
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://matomo.org
- [Read Matomo profile](https://trutool.co/tools/matomo): Read Matomo profile