# Google Analytics vs Microsoft Clarity — Fit & Features

Canonical: https://trutool.co/compare/google-analytics-vs-microsoft-clarity
Author: Yash (https://trutool.co/authors/yash)

Compare Google Analytics and Microsoft Clarity by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### Google Analytics
Website and application analytics.
Best fit: Product teams and analysts considering Google Analytics for this job: Website and application analytics.
- Website and application analytics
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://marketingplatform.google.com/about/analytics
- [Read Google Analytics profile](https://trutool.co/tools/google-analytics): Read Google Analytics profile

### Microsoft Clarity
Website session recordings and heatmaps.
Best fit: Product teams and analysts considering Microsoft Clarity for this job: Website session recordings and heatmaps.
- Website session recordings and heatmaps
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://clarity.microsoft.com
- [Read Microsoft Clarity profile](https://trutool.co/tools/microsoft-clarity): Read Microsoft Clarity profile