# FullStory vs Umami — Fit & Features

Canonical: https://trutool.co/compare/fullstory-vs-umami
Author: Yash (https://trutool.co/authors/yash)

Compare FullStory and Umami by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### FullStory
Digital experience analysis.
Best fit: Product teams and analysts considering FullStory for this job: Digital experience analysis.
- Digital experience analysis
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://www.fullstory.com
- [Read FullStory profile](https://trutool.co/tools/fullstory): Read FullStory profile

### Umami
Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.
Best fit: People and teams evaluating analytics & product intelligence for a specific workflow.
- Analysis workflows
Before you choose: Test a representative task, inspect outputs, and confirm integrations, permissions, data handling, licensing, and current costs.
Pricing: https://umami.is/pricing
- [Read Umami profile](https://trutool.co/tools/umami): Read Umami profile