# FullStory vs Matomo — Fit & Features

Canonical: https://trutool.co/compare/fullstory-vs-matomo
Author: Yash (https://trutool.co/authors/yash)

Compare FullStory and Matomo by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### FullStory
Digital experience analysis.
Best fit: Product teams and analysts considering FullStory for this job: Digital experience analysis.
- Digital experience analysis
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://www.fullstory.com
- [Read FullStory profile](https://trutool.co/tools/fullstory): Read FullStory profile

### Matomo
Web analytics with self-hosting options.
Best fit: Product teams and analysts considering Matomo for this job: Web analytics with self-hosting options.
- Web analytics with self-hosting options
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://matomo.org
- [Read Matomo profile](https://trutool.co/tools/matomo): Read Matomo profile