# FullStory vs Google Analytics — Fit & Features

Canonical: https://trutool.co/compare/fullstory-vs-google-analytics
Author: Yash (https://trutool.co/authors/yash)

Compare FullStory and Google Analytics by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### FullStory
Digital experience analysis.
Best fit: Product teams and analysts considering FullStory for this job: Digital experience analysis.
- Digital experience analysis
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://www.fullstory.com
- [Read FullStory profile](https://trutool.co/tools/fullstory): Read FullStory profile

### Google Analytics
Website and application analytics.
Best fit: Product teams and analysts considering Google Analytics for this job: Website and application analytics.
- Website and application analytics
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://marketingplatform.google.com/about/analytics
- [Read Google Analytics profile](https://trutool.co/tools/google-analytics): Read Google Analytics profile