# Fathom vs Mixpanel — Fit & Features

Canonical: https://trutool.co/compare/fathom-vs-mixpanel
Author: Yash (https://trutool.co/authors/yash)

Compare Fathom and Mixpanel by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### Fathom
Website analytics with a privacy focus.
Best fit: Product teams and analysts considering Fathom for this job: Website analytics with a privacy focus.
- Website analytics with a privacy focus
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://usefathom.com
- [Read Fathom profile](https://trutool.co/tools/fathom): Read Fathom profile

### Mixpanel
Product usage and event analytics.
Best fit: Product teams and analysts considering Mixpanel for this job: Product usage and event analytics.
- Product usage and event analytics
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://mixpanel.com
- [Read Mixpanel profile](https://trutool.co/tools/mixpanel): Read Mixpanel profile