# Customer.io vs Salesforce Marketing Cloud — Fit & Features

Canonical: https://trutool.co/compare/customer-io-vs-salesforce-marketing-cloud
Author: Yash (https://trutool.co/authors/yash)

Compare Customer.io and Salesforce Marketing Cloud by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### Customer.io
Messaging and customer engagement automation.
Best fit: Marketing teams and growing businesses considering Customer.io for this job: Messaging and customer engagement automation.
- Messaging and customer engagement automation
Before you choose: Test channel coverage, contact consent, campaign workflows, attribution, and total plan costs in the exact plan you intend to use.
Pricing: https://customer.io
- [Read Customer.io profile](https://trutool.co/tools/customer-io): Read Customer.io profile

### Salesforce Marketing Cloud
Customer engagement and marketing workflows.
Best fit: Marketing teams and growing businesses considering Salesforce Marketing Cloud for this job: Customer engagement and marketing workflows.
- Customer engagement and marketing workflows
Before you choose: Test channel coverage, contact consent, campaign workflows, attribution, and total plan costs in the exact plan you intend to use.
Pricing: https://www.salesforce.com/marketing
- [Read Salesforce Marketing Cloud profile](https://trutool.co/tools/salesforce-marketing-cloud): Read Salesforce Marketing Cloud profile