# Customer.io vs HubSpot — Fit & Features

Canonical: https://trutool.co/compare/customer-io-vs-hubspot
Author: Yash (https://trutool.co/authors/yash)

Compare Customer.io and HubSpot by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### Customer.io
Messaging and customer engagement automation.
Best fit: Marketing teams and growing businesses considering Customer.io for this job: Messaging and customer engagement automation.
- Messaging and customer engagement automation
Before you choose: Test channel coverage, contact consent, campaign workflows, attribution, and total plan costs in the exact plan you intend to use.
Pricing: https://customer.io
- [Read Customer.io profile](https://trutool.co/tools/customer-io): Read Customer.io profile

### HubSpot
Marketing, sales, and customer relationship tools.
Best fit: Marketing teams and growing businesses considering HubSpot for this job: Marketing, sales, and customer relationship tools.
- Marketing, sales, and customer relationship tools
Before you choose: Test channel coverage, contact consent, campaign workflows, attribution, and total plan costs in the exact plan you intend to use.
Pricing: https://www.hubspot.com
- [Read HubSpot profile](https://trutool.co/tools/hubspot): Read HubSpot profile