# BrightLocal vs Synup — Fit & Features

Canonical: https://trutool.co/compare/brightlocal-vs-synup
Author: Yash (https://trutool.co/authors/yash)

Compare BrightLocal and Synup by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### BrightLocal
Research local rankings, audit citations, and manage local SEO work.
Best fit: Local SEO practitioners who need auditing and citation services.
- Local rank tracking
- Citation building
- Local SEO reporting
Before you choose: Citation services and software subscriptions may have separate costs and delivery terms.
Pricing: https://www.brightlocal.com/pricing/
- [Read BrightLocal profile](https://trutool.co/tools/brightlocal): Read BrightLocal profile

### Synup
Manage local business listings, reviews, and location visibility from one platform.
Best fit: Agencies and multi-location teams managing local presence.
- Listings distribution
- Review management
- Location reporting
Before you choose: Confirm directory coverage and the services included for your locations.
Pricing: https://synup.com/pricing
- [Read Synup profile](https://trutool.co/tools/synup): Read Synup profile