# BrightLocal vs Local Falcon — Fit & Features

Canonical: https://trutool.co/compare/brightlocal-vs-local-falcon
Author: Yash (https://trutool.co/authors/yash)

Compare BrightLocal and Local Falcon by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### BrightLocal
Research local rankings, audit citations, and manage local SEO work.
Best fit: Local SEO practitioners who need auditing and citation services.
- Local rank tracking
- Citation building
- Local SEO reporting
Before you choose: Citation services and software subscriptions may have separate costs and delivery terms.
Pricing: https://www.brightlocal.com/pricing/
- [Read BrightLocal profile](https://trutool.co/tools/brightlocal): Read BrightLocal profile

### Local Falcon
Local search visibility and rank tracking.
Best fit: Local marketers and location teams considering Local Falcon for this job: Local search visibility and rank tracking.
- Local search visibility and rank tracking
Before you choose: Test publisher coverage, profile ownership, update reliability, duplicate handling, and location-based costs in the exact plan you intend to use.
Pricing: https://www.localfalcon.com
- [Read Local Falcon profile](https://trutool.co/tools/local-falcon): Read Local Falcon profile