# Amplitude vs Mixpanel — Fit & Features

Canonical: https://trutool.co/compare/amplitude-vs-mixpanel
Author: Yash (https://trutool.co/authors/yash)

Compare Amplitude and Mixpanel by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### Amplitude
Product analytics and user behaviour.
Best fit: Product teams and analysts considering Amplitude for this job: Product analytics and user behaviour.
- Product analytics and user behaviour
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://amplitude.com
- [Read Amplitude profile](https://trutool.co/tools/amplitude): Read Amplitude profile

### Mixpanel
Product usage and event analytics.
Best fit: Product teams and analysts considering Mixpanel for this job: Product usage and event analytics.
- Product usage and event analytics
Before you choose: Test event accuracy, identity handling, consent settings, retention, and query limits in the exact plan you intend to use.
Pricing: https://mixpanel.com
- [Read Mixpanel profile](https://trutool.co/tools/mixpanel): Read Mixpanel profile