# ActiveCampaign vs HubSpot — Fit & Features

Canonical: https://trutool.co/compare/activecampaign-vs-hubspot
Author: Yash (https://trutool.co/authors/yash)

Compare ActiveCampaign and HubSpot by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### ActiveCampaign
Marketing automation and customer engagement.
Best fit: Marketing teams and growing businesses considering ActiveCampaign for this job: Marketing automation and customer engagement.
- Marketing automation and customer engagement
Before you choose: Test channel coverage, contact consent, campaign workflows, attribution, and total plan costs in the exact plan you intend to use.
Pricing: https://www.activecampaign.com
- [Read ActiveCampaign profile](https://trutool.co/tools/activecampaign): Read ActiveCampaign profile

### HubSpot
Marketing, sales, and customer relationship tools.
Best fit: Marketing teams and growing businesses considering HubSpot for this job: Marketing, sales, and customer relationship tools.
- Marketing, sales, and customer relationship tools
Before you choose: Test channel coverage, contact consent, campaign workflows, attribution, and total plan costs in the exact plan you intend to use.
Pricing: https://www.hubspot.com
- [Read HubSpot profile](https://trutool.co/tools/hubspot): Read HubSpot profile