# ActiveCampaign vs Customer.io — Fit & Features

Canonical: https://trutool.co/compare/activecampaign-vs-customer-io
Author: Yash (https://trutool.co/authors/yash)

Compare ActiveCampaign and Customer.io by use case, features, limitations, and evaluation questions.

## Compare fit, features, and limitations

### ActiveCampaign
Marketing automation and customer engagement.
Best fit: Marketing teams and growing businesses considering ActiveCampaign for this job: Marketing automation and customer engagement.
- Marketing automation and customer engagement
Before you choose: Test channel coverage, contact consent, campaign workflows, attribution, and total plan costs in the exact plan you intend to use.
Pricing: https://www.activecampaign.com
- [Read ActiveCampaign profile](https://trutool.co/tools/activecampaign): Read ActiveCampaign profile

### Customer.io
Messaging and customer engagement automation.
Best fit: Marketing teams and growing businesses considering Customer.io for this job: Messaging and customer engagement automation.
- Messaging and customer engagement automation
Before you choose: Test channel coverage, contact consent, campaign workflows, attribution, and total plan costs in the exact plan you intend to use.
Pricing: https://customer.io
- [Read Customer.io profile](https://trutool.co/tools/customer-io): Read Customer.io profile