# Matomo Alternatives — Options to Compare

Canonical: https://trutool.co/alternatives/matomo
Author: Yash (https://trutool.co/authors/yash)
Last modified: 2026-10-08T16:04:55.459Z

Explore analytics & product intelligence alternatives to Matomo by fit, capabilities, and trade-offs.

## Tools to explore
- [Google Analytics](https://trutool.co/tools/google-analytics): Website and application analytics.
- [Mixpanel](https://trutool.co/tools/mixpanel): Product usage and event analytics.
- [Amplitude](https://trutool.co/tools/amplitude): Product analytics and user behaviour.
- [PostHog](https://trutool.co/tools/posthog): Product analytics and engineering tools.
- [Plausible](https://trutool.co/tools/plausible): Privacy-focused website analytics.
- [Fathom](https://trutool.co/tools/fathom): Website analytics with a privacy focus.
- [Heap](https://trutool.co/tools/heap): Digital experience and product analytics.
- [Hotjar](https://trutool.co/tools/hotjar): User behaviour and website experience research.
- [Microsoft Clarity](https://trutool.co/tools/microsoft-clarity): Website session recordings and heatmaps.
- [FullStory](https://trutool.co/tools/fullstory): Digital experience analysis.
- [Smartlook](https://trutool.co/tools/smartlook): Product behaviour and session analytics.
- [Litlyx](https://trutool.co/tools/litlyx): Litlyx is the European, cookieless, GDPR-compliant alternative to Google Analytics. AI-powered insights for web, product, SEO, and marketing, with one-click reports and zero consent banners.
- [Middleware](https://trutool.co/tools/middleware): Middleware helps engineering teams measure productivity, track key metrics, and streamline software delivery out of the box with a platform that is meant to be adoption friendly from top to bottom of the org.
- [Netron](https://trutool.co/tools/netron): Visualizer for neural network, deep learning and machine learning models.
- [Prisme Analytics](https://trutool.co/tools/prisme-analytics): Prisme is an Open-Source, privacy-friendly and progressive web analytics service. Your website data is 100% yours and the privacy of your visitors is resp….
- [Shaper](https://trutool.co/tools/shaper): Shaper is an open source, minimal data platform to create analytics dashboards and embed them into your software.
- [Swetrix](https://trutool.co/tools/swetrix): Swetrix is a privacy-first, cookieless Google Analytics alternative with real-time analytics, no sampling, and built-in performance & error monitoring.
- [Umami](https://trutool.co/tools/umami): Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.
- [ANALOG](https://trutool.co/tools/analog): A minimal analytics tool to self-host.
- [EDA](https://trutool.co/tools/eda): Edalitics is an open-source business intelligence platform that lets you build interactive dashboards, analyze data from multiple sources, and connect AI assistants to your business data in minutes.